Coming to a newsstand near you, the first plus-size model, Ashley Graham will be featured in an ad for “smimsuitsforall” in Sports Illustrated’s annual swimsuit issue on February 9, 2015.
“I know my curves are sexy and I want everyone else to know that theirs are too. There is no reason to hide and every reason to flaunt. The world is ready for more curves in bikinis,” the model said in a statement. “swimsuitsforall helps women feel confident and sexy in swimsuits and I am so thrilled to be a part of the #CurvesInBikinis campaign!”
Apparently swimsuitsforall has gotten ahead of its competitors and gained some publicity for its brand. Now Victoria’s Secret and Target are jumping on board and offering larger sizes. They heard what their consumer’s wanted when thousands signed a petition at change.org in the hopes that Victor’s Secret would offer larger sizes.
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